I just finished the book Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer.
Bill Tancer writes about his job where he analyzes entries to search engines; and finds patterns and unexpected ideas about society. It reminded me a lot of Freakonomics and The Tipping Point. In fact a whole section towards the end tries to apply principles from The Tipping Point to internet search engines. The book was written in 2008 with some data from 2005-2008, so some of the findings aren’t super shocking because they have become part of the cultural narrative. For example, MySpace and YouTube provided a way for small bands to become famous. Each chapter is a stand alone essay, so one could easily read only the topics of interest.
Things I found most interesting:
- The chapter on online gambling patterns: The type of gambling (poker vs. sports) differs based on socioeconomic status.
- Profiles of early adaptors.
- 1-9-90: 1% of people actively engage in creating the internet, 9% occasionally interact, and 90% just consume it.
I’d recommend the book to: people who liked the book “The Tipping Point” or the book “Freakonomics”; or people who enjoy Google Analytics.