Book Recommendation: Click

I just finished the book Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer.

Bill Tancer writes about his job where he analyzes entries to search engines; and finds patterns and unexpected ideas about society.  It reminded me a lot  of Freakonomics and The Tipping Point.  In fact a whole section towards the end tries to apply principles from The Tipping Point to internet search engines.  The book was written in 2008 with some data from 2005-2008, so some of the findings aren’t super shocking because they have become part of the cultural narrative. For example, MySpace and YouTube provided a way for small bands to become famous.  Each chapter is a stand alone essay, so one could easily read only the topics of interest.

Things I found most interesting: 

  • The chapter on online gambling patterns: The type of gambling (poker vs. sports) differs based on socioeconomic status.
  • Profiles of early adaptors.
  • 1-9-90: 1% of people actively engage in creating the internet, 9% occasionally interact, and 90% just consume it. 

I’d recommend the book to: people who liked the book “The Tipping Point” or the book “Freakonomics”; or people who enjoy Google Analytics.


2 thoughts on “Book Recommendation: Click

  1. Interesting how many just “consume” the internet. I wonder if that can be applied to life in general (like, 90% of the population are followers rather than leader/creators?)

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